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"I like it a little bit better than the defining gel (bring back the cream). But, I have a similar issue with this curling product as I do the defining gel: It is not really effective for 'air drying'. They should make that clear. It may be better suited for heat styling or curly sets. Also, the signature 'vanilla milk shake' scent rocks. THIS fruity thing going on in some of the styling products is cloying. I missed my return window, so I'll just give it away. Sorry Milkshake - you can do better. Something has changed and not for the better."