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icy blond shampoo

$28.00

What is milk_shake icy blond shampoo?

A paraben-free shampoo for very light/platinum blondes that fights brassiness & highlights cool tones for an idyllic icy finish.

Whether natural or color-treated, every blonde knows how hair color can yellow. counteract unwanted brassy tones with milk_shake icy blond shampoo. Departing from traditional purple shampoo for blondes, this formula has a special black pigment that neutralizes warm tones & enhances ashy, cool colors. Each wash tones, smooths, and hydrates hair, leaving behind a refreshing fruity scent.

Ideal For:
  • very light or platinum blond hair
size:300 ml / 10.1 oz
300 ml / 10.1 oz 1 litre / 33.8 oz 70 ml / 2.4 oz
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what it solves?

how to use?

ingredients

Overall rating: 4.6351933 / 5 from 233 reviews.

AI Generated Review Summary

The icy blond shampoo is praised for its ability to eliminate brassy yellow tones and highlight cool tones, resulting in an icy finish. Customers appreciate its amazing smell and the healthy, shiny, and soft feel it leaves on hair. However, opinions on the results vary, with some customers finding them disappointing.

Summary topics

  • Eliminating Yellow Tones (7%): It was highlighted by customers that this shampoo is the absolute best for eliminating brassy yellow tones.
  • Hair Feel and Health (30%): Many customers brought up that this shampoo smells amazing and leaves their hair soft, shiny, and healthy.
  • Product Smell and Hair Feel (8%): Customers raved about how amazing the product smells and leaves their hair soft and healthy, receiving compliments on the color.
  • Product Smell (23%): Many customers loved the smell of the product, describing it as great, amazing, lovely, and divine.
  • Hair Look and Feel (6%): Customers loved the look of the product, as it made their hair look and feel healthy.

Review topics: ["results","color","feels","smells","look","hair","customer service","difference","fragrance","shampoo","conditioner","blonde","brassiness","tones"].

Review highlights

  • "Smells amazing leaves my hair feeling clean and healthy and I’ve gotten compliments on the color" — Carrie W.
  • "It smells amazing and my hair feels wonderful" — NIkki B.
  • "Loved the shampoo and conditioner, made my hair feel and look healthy." — Pamela M.

Reviews

Blue shampoo that works and smells good

"See my review of the conditioner. This product is top notch for blonde highlights or refreshing blonde hair. I have tried every blue shampoo out there and this one is the best one that not only looks good but makes my hair healthy and feels good. I highly recommend this product. I am 57."

— Jennifer S. (5/5)

This is the ONLY “purple”

"This is the ONLY “purple” shampoo I can consistently use that keeps the brass out of my very light blonde/graying hair while keeping a low light effect. My sister was skeptical, she finally tried it and took it to her stylist to show her."

— Wendy P. (5/5)

Love the smell and how

"Love the smell and how soft it made my hair. I don't feel it helped my blonde as much as I expected or as well as other products, but maybe with more use or having it stay on longer, it will next time"

— Chelsie S. (4/5)

Amazing! It made my botched

"Amazing! It made my botched salon bleached hair look so much prettier and healthier."

— Teresa B. (5/5)

"Amazing on blonde hair! Been fighting brass tones in my daughters hair and this stuff in incredible. I think its best on the market for toning as it does more than even our fancy purple shampoo."

— Brittany (5/5)

Great product. It’s working wonders

"Great product. It’s working wonders on my color treated hair."

— Christina P. (5/5)

Have used Icy Blonde once.

"Have used Icy Blonde once. Loved the scent. Loved the effect. I’m sold!"

— Tami G. (5/5)

THE BEST SHAMPOO ON THE

"THE BEST SHAMPOO ON THE ENTIRE MARKET IF YOU HAVE SALT N PEPPER HAIR! I am obsessed x 1 million! I will never use anything else again."

— Jamie P. (5/5)

"Great product"

— Sue (5/5)

I haven’t really used it

"I haven’t really used it enough to see a difference. Hopefully it works."

— Yuliana S. (5/5)

Q&A

key feel-good hair ingredients.

milk proteins

have a conditioning and nourishing effect, giving hair strength and softness.

integrity 41®

powered by sunflower seed extract rich in antioxidants, it helps enhance shine, protect the hair fiber, and lock in moisture for long-lasting color vibrancy.​

grapeseed oil

known for its emollient and nourishing action. Provides protection and softness to the scalp and hair.

quinoa proteins

protect color and prevent fading, increasing the manageability and shine of the hair.

black pigments

neutralize and counteract unwanted yellow/orange or brassy tones in blond hair.

signature smile-worthy scent

juicy red grapes & orchid

this fresh, fruity & vibrant scent evokes the fragrance of juicy grape, berry and airy florals

why professionals recommend it

Ideal for the clients seeking more ashiness than the regular silver shine.

Natalia Kalev
PSC, Des Plaines, IL FB: NK Beauty Salon TikTok: nk_beautysalon nkbeautysalon@glossgenius.com
NK_Beautysalon

Love the icy blonde shampoo for its ability to neutralize brassy tones. Great for my clients to maintain their cool ash tones between appointments.

Renee Wisenauer
ISC, Eldersburg, MD Facebook: J. Marie’s Salon www.jmariessalon.com
Reneewise.iscsolutions

milk_shake icy blonde shampoo is my go-to for cooling down blondes. Packed with black pigments and grapeseed oil, it tones out brass and protects, keeping hair soft and fresh. Ideal for platinum lovers chasing that icy, salon-fresh glow!

Nichole (aka Nikki) Manuel
PSC, New Palestine, IN FB: popstudiohair TikTok: popstudiohair www.popstudiohair.com
popstudiohair

Say Ciao to Yellow! This Icy Blond shampoo makes any blonde color pop with such ashy coolness!

Angela Blom
Merit, Massapequa, NY TikTok: thewitchwhodoeshair
thewitchwhodoeshair

The icy blond shampoo is outstanding for maintaining a cooler or ashy toned blond. I even love to recommend it to my salt and pepper guests to enhance their color as well!

Brittney Tester
PSC, Springfield, IL FB: @braiditbritt TikTok: @braiditbritt
braiditbritt

The Milkshake Icy Blonde Shampoo is a game changer for keeping blondes cool. Perfect for pre-toning in the salon and at-home maintenance, it tones beautifully while leaving hair soft and shiny. A must-have for every cool blonde’s routine!

Wendy Walker
PSC, Bloomington, IL FB: Wendy Jo Walker TikTok: hairbywendywalker www.wendyjconceptsalon.com
Wendy_walker_stylist

The perfect toning shampoo for anyone wanting cool, ashy, platinum results. Use it weekly to maintain your cool tonal direction. Did I mention the smell? It's like grape bubblegum!

Charlene Main
Hello Beautiful, St. Thomas, Ontario
char_m15

This is a very unique tonal shampoo for cool tones ashy blonde maintenance as well as bringing our grey blended people to a great silver tone. The smell is amazing and it has sunflower seed oil as well as quinoa proteins.

Alicia Daiss
Elite, Tecumseh, OK TikTok: alicia_hair FB: Alicia Sambrano
alicia_hair

Blondes, meet your new best friend. This shampoo delivers a cool, clean tone while maintaining hair health. It’s rich in pigment without being too harsh and helps fight yellowing with a beautiful icy finish. I reach for this every time I want that crisp, fresh blonde result.

Brittany Bohacik
PSC, Lowell, IN FB: brittanybohacik TikTok: brittanybohacik
brittanybohacik 

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