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wrapped in icy blond

$20.00

What is wrapped in icy blond duo?

A toning routine that keeps blonde hair bright, cool, and beautifully soft. The icy blond shampoo gently cleanses while neutralizing yellow and brassy tones, the conditioner enhances ashy hues and restores strength with milk proteins.

Whether natural or color-treated, every blonde knows how quickly hair color can yellow. The milk_shake icy blond shampoo and conditioner duo counteracts unwanted brassy tones with a unique black pigment that goes beyond traditional purple formulas. Together, they neutralize warm tones, enhance ashy, cool shades, and deliver hydration and smoothness—leaving hair refreshed, radiant, and lightly scented with a fruity fragrance.

Ideal For:
  • very light or platinum blond hair
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what it solves?

how to use?

ingredients

Overall rating: 4.0307693 / 5 from 65 reviews.

AI Generated Review Summary

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Review highlights

Reviews

"Meh. No change in my color, my hair goes flst as well."

— Monique (3/5)

Absolutely loveee, hair smells amazing

"Absolutely loveee, hair smells amazing and is so soft, color looks so good after using this"

— Nicole S. (5/5)

I love that it corrected

"I love that it corrected the yellow without being purple!"

— JoAnn G. (5/5)

Fantastic shampoo. I'm going from

"Fantastic shampoo. I'm going from blonde/golden to brown/cool highlights and this shampoo is making the transition easier!!"

— Nicole R. (5/5)

I have been using this

"I have been using this amazing shampoo to keep my neutral highlights fresh and bright. I love this size for travel!!"

— Denise S. (5/5)

I was hoping it would

"I was hoping it would be slightly more pigmented but it smelled and felt great!"

— JoAnn G. (4/5)

"i like that it makes my hair very soft and highlights my blonde streaks"

— Vita (5/5)

"I didn't like it. It left the color of my highlights yellowish and dull. My hair ended up very dry. I expected more from this product, and I wasted my money."

— Solange (1/5)

I love this product! It’s

"I love this product! It’s perfect for removing brassy tones"

— Renee A. (5/5)

Really works!

"Really works!"

— Carol A. (5/5)

Q&A

key feel-good hair ingredients.

milk proteins

have a conditioning and nourishing effect, giving hair strength and softness.

integrity 41®

powered by sunflower seed extract rich in antioxidants, it helps enhance shine, protect the hair fiber, and lock in moisture for long-lasting color vibrancy.​

grapeseed oil

known for its emollient and nourishing action. Provides protection and softness to the scalp and hair.

quinoa proteins

protect color and prevent fading, increasing the manageability and shine of the hair.

signature smile-worthy scent

juicy red grapes & orchid

this fresh, fruity & vibrant scent evokes the fragrance of juicy grape, berry and airy florals

complete the routine