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icy blond shampoo

Regular price $28.00

What is milk_shake icy blond shampoo?

A paraben-free shampoo for very light/platinum blondes that fights brassiness & highlights cool tones for an idyllic icy finish.

Whether natural or color-treated, every blonde knows how hair color can yellow. counteract unwanted brassy tones with milk_shake icy blond shampoo. Departing from traditional purple shampoo for blondes, this formula has a special black pigment that neutralizes warm tones & enhances ashy, cool colors. Each wash tones, smooths, and hydrates hair, leaving behind a refreshing fruity scent.

Ideal For:
  • very light or platinum blond hair

size:300 ml / 10.1 oz
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what it solves?

how to use?

ingredients

Overall rating: 4.6074767 / 5 from 214 reviews.

AI Generated Review Summary

The icy blond shampoo is praised for its ability to eliminate brassy yellow tones and highlight cool tones, resulting in an icy finish. Customers appreciate its amazing smell and the healthy, shiny, and soft feel it leaves on hair. However, opinions on the results vary, with some customers finding them disappointing.

Summary topics

  • Eliminating Yellow Tones: 7%
  • Hair Feel and Health: 30%
  • Product Smell and Hair Feel: 8%
  • Product Smell: 23%
  • Hair Look and Feel: 6%

Review topics: [hair, color, results, shampoo, feels, look, customer service, smells, blonde, conditioner, difference, tones, brassiness].

Review highlights

  • "Smells amazing leaves my hair feeling clean and healthy and I’ve gotten compliments on the color"Carrie W.
  • "It smells amazing and my hair feels wonderful"NIkki B.
  • "Loved the shampoo and conditioner, made my hair feel and look healthy."Pamela M.

Reviews

I love this product. It

"I love this product. It cleans up my blond and brings it back to the coolest shade in no time. It smells amazing and doesn’t leave my hair feeling dry."

Brittany H. (5/5)

Shampoo and Conditioner

"This is the best shampoo and conditioner for my hair. Smell is great and my hair lives this stuff! Highly recommend!"

Kelley H. (5/5)

Love this!!

"I grew out my natural gray hair that is a nice silver but sometimes starts to look a tad washed out or dull. I have some sections with natural pepper as well. I tried purple shampoos in past - either they did not work or left purple hue even if not leaving on long. I use this one once a week - I lather it up and let it sit in shower while I wash my face then rinse (1-2 mins). Get compliments all the time and even at salon since I started using this product. It might not work on all gray hair but for me this is a winner!!"

DebM (5/5)

Love the results

"Love the smell but most off all love the color results when teamed with the conditioner. Looks like I just got my hair done"

Carrie h. (4/5)

Awesome shampoo

"Purple GameChanger. Noticed the brassiness gone after the first application. I now can get a few extra weeks before having to color my hair."

Katie G. (5/5)

"It did not do anything. It did not tone my hair."

A (1/5)

I have gray and white

"I have gray and white hair and love this shampoo."

Sharon M. (5/5)

I love it! It works

"I love it! It works wonders! So much better than purple shampoo!"

sampson r. (5/5)

Wow! I bought this shampoo

"Wow! I bought this shampoo and conditioner and I love it. It smells amazing and hydrates my hair completely. It does remove the orange hues from your hair. I would buy again!"

Teresa H. (5/5)

Love this for white hair!!!

"So I discovered milk_shake on Facebook and read some reviews from some silver haired pages… Some ladies with nearly white hair, said they really liked this shampoo for toning down brassiness and adding depth of color to their sort of, flat white hair like me. So I washed my hair as usual, left this product in for 1 to 2 minutes. Rinsed and loved it even as it dries it’s very shiny. It added depth of silver to my plain, white hair, it’s subtle but perfect, and it doesn’t leave a slight purple hue to my hair like purple shampoos do. Highly recommend! Before and after pic below."

Lynn (5/5)

Q&A

Overall rating: 4.6074767 / 5 from 214 reviews.

AI Generated Review Summary

The icy blond shampoo is praised for its ability to eliminate brassy yellow tones and highlight cool tones, resulting in an icy finish. Customers appreciate its amazing smell and the healthy, shiny, and soft feel it leaves on hair. However, opinions on the results vary, with some customers finding them disappointing.

Summary topics

  • Eliminating Yellow Tones: 7%
  • Hair Feel and Health: 30%
  • Product Smell and Hair Feel: 8%
  • Product Smell: 23%
  • Hair Look and Feel: 6%

Review topics: [hair, color, results, shampoo, feels, look, customer service, smells, blonde, conditioner, difference, tones, brassiness].

Review highlights

  • "Smells amazing leaves my hair feeling clean and healthy and I’ve gotten compliments on the color"Carrie W.
  • "It smells amazing and my hair feels wonderful"NIkki B.
  • "Loved the shampoo and conditioner, made my hair feel and look healthy."Pamela M.

Reviews

I love this product. It

"I love this product. It cleans up my blond and brings it back to the coolest shade in no time. It smells amazing and doesn’t leave my hair feeling dry."

Brittany H. (5/5)

Shampoo and Conditioner

"This is the best shampoo and conditioner for my hair. Smell is great and my hair lives this stuff! Highly recommend!"

Kelley H. (5/5)

Love this!!

"I grew out my natural gray hair that is a nice silver but sometimes starts to look a tad washed out or dull. I have some sections with natural pepper as well. I tried purple shampoos in past - either they did not work or left purple hue even if not leaving on long. I use this one once a week - I lather it up and let it sit in shower while I wash my face then rinse (1-2 mins). Get compliments all the time and even at salon since I started using this product. It might not work on all gray hair but for me this is a winner!!"

DebM (5/5)

Love the results

"Love the smell but most off all love the color results when teamed with the conditioner. Looks like I just got my hair done"

Carrie h. (4/5)

Awesome shampoo

"Purple GameChanger. Noticed the brassiness gone after the first application. I now can get a few extra weeks before having to color my hair."

Katie G. (5/5)

"It did not do anything. It did not tone my hair."

A (1/5)

I have gray and white

"I have gray and white hair and love this shampoo."

Sharon M. (5/5)

I love it! It works

"I love it! It works wonders! So much better than purple shampoo!"

sampson r. (5/5)

Wow! I bought this shampoo

"Wow! I bought this shampoo and conditioner and I love it. It smells amazing and hydrates my hair completely. It does remove the orange hues from your hair. I would buy again!"

Teresa H. (5/5)

Love this for white hair!!!

"So I discovered milk_shake on Facebook and read some reviews from some silver haired pages… Some ladies with nearly white hair, said they really liked this shampoo for toning down brassiness and adding depth of color to their sort of, flat white hair like me. So I washed my hair as usual, left this product in for 1 to 2 minutes. Rinsed and loved it even as it dries it’s very shiny. It added depth of silver to my plain, white hair, it’s subtle but perfect, and it doesn’t leave a slight purple hue to my hair like purple shampoos do. Highly recommend! Before and after pic below."

Lynn (5/5)

Q&A

Overall rating: 4.6074767 / 5 from 214 reviews.

AI Generated Review Summary

The icy blond shampoo is praised for its ability to eliminate brassy yellow tones and highlight cool tones, resulting in an icy finish. Customers appreciate its amazing smell and the healthy, shiny, and soft feel it leaves on hair. However, opinions on the results vary, with some customers finding them disappointing.

Summary topics

  • Eliminating Yellow Tones: 7%
  • Hair Feel and Health: 30%
  • Product Smell and Hair Feel: 8%
  • Product Smell: 23%
  • Hair Look and Feel: 6%

Review topics: [hair, color, results, shampoo, feels, look, customer service, smells, blonde, conditioner, difference, tones, brassiness].

Review highlights

  • "Smells amazing leaves my hair feeling clean and healthy and I’ve gotten compliments on the color"Carrie W.
  • "It smells amazing and my hair feels wonderful"NIkki B.
  • "Loved the shampoo and conditioner, made my hair feel and look healthy."Pamela M.

Reviews

I love this product. It

"I love this product. It cleans up my blond and brings it back to the coolest shade in no time. It smells amazing and doesn’t leave my hair feeling dry."

Brittany H. (5/5)

Shampoo and Conditioner

"This is the best shampoo and conditioner for my hair. Smell is great and my hair lives this stuff! Highly recommend!"

Kelley H. (5/5)

Love this!!

"I grew out my natural gray hair that is a nice silver but sometimes starts to look a tad washed out or dull. I have some sections with natural pepper as well. I tried purple shampoos in past - either they did not work or left purple hue even if not leaving on long. I use this one once a week - I lather it up and let it sit in shower while I wash my face then rinse (1-2 mins). Get compliments all the time and even at salon since I started using this product. It might not work on all gray hair but for me this is a winner!!"

DebM (5/5)

Love the results

"Love the smell but most off all love the color results when teamed with the conditioner. Looks like I just got my hair done"

Carrie h. (4/5)

Awesome shampoo

"Purple GameChanger. Noticed the brassiness gone after the first application. I now can get a few extra weeks before having to color my hair."

Katie G. (5/5)

"It did not do anything. It did not tone my hair."

A (1/5)

I have gray and white

"I have gray and white hair and love this shampoo."

Sharon M. (5/5)

I love it! It works

"I love it! It works wonders! So much better than purple shampoo!"

sampson r. (5/5)

Wow! I bought this shampoo

"Wow! I bought this shampoo and conditioner and I love it. It smells amazing and hydrates my hair completely. It does remove the orange hues from your hair. I would buy again!"

Teresa H. (5/5)

Love this for white hair!!!

"So I discovered milk_shake on Facebook and read some reviews from some silver haired pages… Some ladies with nearly white hair, said they really liked this shampoo for toning down brassiness and adding depth of color to their sort of, flat white hair like me. So I washed my hair as usual, left this product in for 1 to 2 minutes. Rinsed and loved it even as it dries it’s very shiny. It added depth of silver to my plain, white hair, it’s subtle but perfect, and it doesn’t leave a slight purple hue to my hair like purple shampoos do. Highly recommend! Before and after pic below."

Lynn (5/5)

Q&A

key feel-good hair ingredients.

milk proteins

have a conditioning and nourishing effect, giving hair strength and softness.

integrity 41®

sunflower seed antioxidant complex which helps protect against stress factors that can threaten hair's integrity, color intensity and shine.

grapeseed oil

known for its emollient and nourishing action. Provides protection and softness to the scalp and hair.

quinoa proteins

protect color and prevent fading, increasing the manageability and shine of the hair.

black pigments

neutralize and counteract unwanted yellow/orange or brassy tones in blond hair.

signature smile-worthy scent

juicy red grapes & orchid

this fresh, fruity & vibrant scent evokes the fragrance of juicy grape, berry and airy florals

why professionals recommend it

Ideal for the clients seeking more ashiness than the regular silver shine.

Natalia Kalev
PSC, Des Plaines, IL FB: NK Beauty Salon TikTok: nk_beautysalon nkbeautysalon@glossgenius.com

Love the icy blonde shampoo for its ability to neutralize brassy tones. Great for my clients to maintain their cool ash tones between appointments.

Renee Wisenauer
ISC, Eldersburg, MD Facebook: J. Marie’s Salon www.jmariessalon.com

milk_shake icy blonde shampoo is my go-to for cooling down blondes. Packed with black pigments and grapeseed oil, it tones out brass and protects, keeping hair soft and fresh. Ideal for platinum lovers chasing that icy, salon-fresh glow!

Nichole (aka Nikki) Manuel
PSC, New Palestine, IN FB: popstudiohair TikTok: popstudiohair www.popstudiohair.com

Say Ciao to Yellow! This Icy Blond shampoo makes any blonde color pop with such ashy coolness!

Angela Blom
Merit, Massapequa, NY TikTok: thewitchwhodoeshair

The icy blond shampoo is outstanding for maintaining a cooler or ashy toned blond. I even love to recommend it to my salt and pepper guests to enhance their color as well!

Brittney Tester
PSC, Springfield, IL FB: @braiditbritt TikTok: @braiditbritt

The Milkshake Icy Blonde Shampoo is a game changer for keeping blondes cool. Perfect for pre-toning in the salon and at-home maintenance, it tones beautifully while leaving hair soft and shiny. A must-have for every cool blonde’s routine!

Wendy Walker
PSC, Bloomington, IL FB: Wendy Jo Walker TikTok: hairbywendywalker www.wendyjconceptsalon.com

The perfect toning shampoo for anyone wanting cool, ashy, platinum results. Use it weekly to maintain your cool tonal direction. Did I mention the smell? It's like grape bubblegum!

Charlene Main
Hello Beautiful, St. Thomas, Ontario

This is a very unique tonal shampoo for cool tones ashy blonde maintenance as well as bringing our grey blended people to a great silver tone. The smell is amazing and it has sunflower seed oil as well as quinoa proteins.

Alicia Daiss
Elite, Tecumseh, OK TikTok: alicia_hair FB: Alicia Sambrano

Blondes, meet your new best friend. This shampoo delivers a cool, clean tone while maintaining hair health. It’s rich in pigment without being too harsh and helps fight yellowing with a beautiful icy finish. I reach for this every time I want that crisp, fresh blonde result.

Brittany Bohacik
PSC, Lowell, IN FB: brittanybohacik TikTok: brittanybohacik

complete the routine

Overall rating: 4.6074767 / 5 from 214 reviews.

AI Generated Review Summary

The icy blond shampoo is praised for its ability to eliminate brassy yellow tones and highlight cool tones, resulting in an icy finish. Customers appreciate its amazing smell and the healthy, shiny, and soft feel it leaves on hair. However, opinions on the results vary, with some customers finding them disappointing.

Summary topics

  • Eliminating Yellow Tones: 7%
  • Hair Feel and Health: 30%
  • Product Smell and Hair Feel: 8%
  • Product Smell: 23%
  • Hair Look and Feel: 6%

Review topics: [hair, color, results, shampoo, feels, look, customer service, smells, blonde, conditioner, difference, tones, brassiness].

Review highlights

  • "Smells amazing leaves my hair feeling clean and healthy and I’ve gotten compliments on the color"Carrie W.
  • "It smells amazing and my hair feels wonderful"NIkki B.
  • "Loved the shampoo and conditioner, made my hair feel and look healthy."Pamela M.

Reviews

I love this product. It

"I love this product. It cleans up my blond and brings it back to the coolest shade in no time. It smells amazing and doesn’t leave my hair feeling dry."

Brittany H. (5/5)

Shampoo and Conditioner

"This is the best shampoo and conditioner for my hair. Smell is great and my hair lives this stuff! Highly recommend!"

Kelley H. (5/5)

Love this!!

"I grew out my natural gray hair that is a nice silver but sometimes starts to look a tad washed out or dull. I have some sections with natural pepper as well. I tried purple shampoos in past - either they did not work or left purple hue even if not leaving on long. I use this one once a week - I lather it up and let it sit in shower while I wash my face then rinse (1-2 mins). Get compliments all the time and even at salon since I started using this product. It might not work on all gray hair but for me this is a winner!!"

DebM (5/5)

Love the results

"Love the smell but most off all love the color results when teamed with the conditioner. Looks like I just got my hair done"

Carrie h. (4/5)

Awesome shampoo

"Purple GameChanger. Noticed the brassiness gone after the first application. I now can get a few extra weeks before having to color my hair."

Katie G. (5/5)

"It did not do anything. It did not tone my hair."

A (1/5)

I have gray and white

"I have gray and white hair and love this shampoo."

Sharon M. (5/5)

I love it! It works

"I love it! It works wonders! So much better than purple shampoo!"

sampson r. (5/5)

Wow! I bought this shampoo

"Wow! I bought this shampoo and conditioner and I love it. It smells amazing and hydrates my hair completely. It does remove the orange hues from your hair. I would buy again!"

Teresa H. (5/5)

Love this for white hair!!!

"So I discovered milk_shake on Facebook and read some reviews from some silver haired pages… Some ladies with nearly white hair, said they really liked this shampoo for toning down brassiness and adding depth of color to their sort of, flat white hair like me. So I washed my hair as usual, left this product in for 1 to 2 minutes. Rinsed and loved it even as it dries it’s very shiny. It added depth of silver to my plain, white hair, it’s subtle but perfect, and it doesn’t leave a slight purple hue to my hair like purple shampoos do. Highly recommend! Before and after pic below."

Lynn (5/5)

Q&A