To celebrate 10 incredible years with 12 amazing benefits, we’ve partnered with artist Cecilia Castelli to create a whole new look for one of our favorite leave-ins. Castelli, a...
After you step out of the salon with a fresh new cut and color, you want it to last...right? Once you’ve spent time and money at the salon most of us want our color to stay fres...
Let’s just face it, at-home hair color is terrifying. Choosing the right shade induces enough anxiety on its own without before you even begin to worry about the potential for d...
Wouldn’t it be great to have an easy to use, whenever you wanted, regardless of your hair type cre routine? That’s exactly why we created the Make My Day range. Make My Day ad...
Lamination services are the hottest thing to happen to hair since the flat iron. In 2019, brow lamination burst onto the scene giving the beauty-obsessed the fluffy, styled eyeb...
Have you started noticing more than a few extra hairs in your brush or comb lately? Hair loss can be really scary. While it is perfectly normal to shed around 100 hairs per day...
If there is anyone who knows a thing or two about the cold it’s our neighbors to the north. This is especially true for Chelsea MacDonald, a stylist based in British Columbia,...
The world of beauty product ingredients is a lot like Hollywood—not all press is good press. Sulfates, silicones and sodium have all gotten a bad rap—but is it really that simpl...
If there is one hair care product that you should never be without, it’s a good leave-in conditioner. This versatile, multi-benefit product delivers much-needed benefits to keep...
There’s never been a product quite like insta.lotion. This incredible hair mask is super easy to use and delivers multiple benefits— just about instantly. It’s not quite a treat...
There’s something about the changing seasons that makes many of us want to change up our look. Fall hair color trends have become a thing for exactly that reason. Typically name...
Let us start this conversation by saying as a professional haircare brand we ALWAYS recommend you see a licensed salon professional to care for your hair. That being said, we al...
You’ve probably heard that certain additives to haircare products are bad for your hair. Ingredients like sulfates, parabens, and silicones get a pretty bad rap on the social me...
Whether you are coming off a summer of fun or you’ve gone a bit overboard on the chemical processing and heat styling lately, hair damage happens. While it’s no picnic to have d...
Frizz is one of the most common hair challenges. So much so that there are countless products designed to help tame, control, and even eliminate frizz. There are so many leave-i...
It’s no secret that dry hair leads to frizz. But did you also know that color-treated hair tends to be drier than non-color-treated hair? And if that color happens to be lighter...