{"title":"fall haul","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003e20% off \u003c\/b\u003e\u003cb\u003efeel-good favorites for feel-great fall days\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003efor changing weather, cozy plans, and everything fall brings - save 20% on the essentials you'll want stocked in your haircare routine.\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"colour-care-color-maintainer-shampoo","title":"colour care color maintainer shampoo","description":"\u003ch4 class=\"p2\"\u003eWhat is colour care color maintainer shampoo?\u003c\/h4\u003e\n\u003cp class=\"p2\"\u003e\u003cmeta charset=\"utf-8\"\u003eA sulfate and paraben-free shampoo for gentle, color-safe cleansing. Plus, a sweet indulgent scent.\u003c\/p\u003e","brand":"milkshakeusa","offers":[{"title":"300ml \/ 10.1oz","offer_id":42435201302746,"sku":"Z110050AMSN035","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-color-maintainer-shampoo-sulfate-free-300-ml.jpg?v=1736963233"},{"product_id":"colour-care-color-maintainer-conditioner","title":"colour care color maintainer conditioner","description":"\u003ch4 class=\"p2\"\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003eWhat is colour care color maintainer conditioner? \u003c\/b\u003e\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp class=\"p2\"\u003e\u003cmeta charset=\"utf-8\"\u003eA paraben-free conditioner that hydrates, restores, \u0026amp; revitalizes. Plus, a sweet milky fragrance to finish off that just-washed feeling.\u003c\/p\u003e","brand":"milkshakeusa","offers":[{"title":"300ml \/ 10.1oz","offer_id":42435201368282,"sku":"Z110050BMAN035","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-color-maintainer-conditioner-300-ml.jpg?v=1713288589"},{"product_id":"milk-shake-leave-in-conditioner","title":"leave in conditioner","description":"\u003ch4\u003e\u003cstrong\u003eWhat is milk_shake leave in conditioner ?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA pleasant vanilla-scented leave-in conditioner for smooth, glossy, healthier-looking hair.\u003c\/p\u003e","brand":"milkshakeusa","offers":[{"title":"350ml \/ 11.8oz","offer_id":41956266180826,"sku":"Z110050BLIC040","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-leave-in-conditioner-350-ml-new.jpg?v=1724218105"},{"product_id":"milk-shake-whipped-cream","title":"whipped cream","description":"\u003ch4 class=\"p1\"\u003e\u003cb\u003eWhat is milk_shake Whipped Cream? \u003c\/b\u003e\u003c\/h4\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eA no-rinse leave-in conditioner that smells like delicious vanilla, it is suitable for curly hair, wavy hair, colored hair, \u0026amp; everything in between.\u003c\/p\u003e","brand":"milkshakeusa","offers":[{"title":"200ml \/ 6.8oz","offer_id":42435201433818,"sku":"Z110050BIPP025","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-whipped-cream-200-ml.jpg?v=1713290564"},{"product_id":"milk-shake-incredible-milk","title":"incredible milk","description":"\u003ch4 class=\"p1\"\u003e\u003cb\u003ewhat is milk_shake incredible milk?\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-scheme-color=\"@000000,1,\" data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP65938979 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXP65938979 BCX0\"\u003e\u003cstrong\u003emilk_shake incredible milk\u003c\/strong\u003e is a\u003cspan lang=\"EN\" class=\"TextRun SCXP3309926 BCX0\" data-contrast=\"none\" data-usefontface=\"true\" data-scheme-color=\"@000000,1,\"\u003e\u003cspan class=\"NormalTextRun SCXP3309926 BCX0\"\u003e powerful leave-in spray with 12 benefits —it's complete care for incredible hair. A \u003c\/span\u003e\u003c\/span\u003eproven fan-favorite and all-time best seller, this unique leave-in spray delivers 12 nourishing and protecting benefits instantly to hair.  From exceptional detangling to powerful protection and more this no-rinse \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-scheme-color=\"@000000,1,\" data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SpellingErrorZoomed SCXP65938979 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXP65938979 BCX0\"\u003eformula delivers instant, incredible results.  Milk proteins and \u003c\/span\u003e\u003cspan class=\"SCXP65938979 BCX0\"\u003emuru\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXP65938979 BCX0\"\u003e \u003c\/span\u003e\u003cspan class=\"SCXP65938979 BCX0\"\u003emuru\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXP65938979 BCX0\"\u003e butter condition and soften while fruit extracts of blueberry, raspberry, papaya \u0026amp; mango deliver antioxidants for protection. If hair is dull, \u003c\/span\u003e\u003c\/span\u003e\u003cspan data-scheme-color=\"@000000,1,\" data-usefontface=\"true\" data-contrast=\"none\" class=\"TextRun SCXP65938979 BCX0\" lang=\"EN-US\"\u003e\u003cspan class=\"NormalTextRun SCXP65938979 BCX0\"\u003edamaged or dry, you will see incredible results in just one spray.\u003c\/span\u003e\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"milkshakeusa","offers":[{"title":"150 ml \/ 5.1 oz","offer_id":42435202056410,"sku":"Z110050CINM020","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-incredible-milk-150-ml_17ac9741-a4d7-4c60-bd1e-a953d0fd587c.jpg?v=1735399879"},{"product_id":"milk-shake-silver-shine-shampoo","title":"silver shine shampoo","description":"\u003ch4\u003e\u003cstrong\u003eWhat is milk_shake silver shine shampoo?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA \u003cstrong\u003eberry-infused\u003c\/strong\u003e toning, purple shampoo for grey hair, white hair, \u0026amp; blonde hair.\u003c\/p\u003e","brand":"milkshakeusa","offers":[{"title":"300ml \/ 10.1oz","offer_id":42435202580698,"sku":"Z110050ANST035","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-silver-shine-shampoo-300-ml.jpg?v=1712936609"},{"product_id":"milk_shake-silver-shine-light-shampoo","title":"silver shine light shampoo","description":"\u003ch4 class=\"p1\"\u003e\u003cstrong\u003eWhat is \u003cspan class=\"s1\"\u003emilk_shake silver shine light shampoo\u003c\/span\u003e? \u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003ePurple shampoo for moderate toning with a \u003cstrong\u003eberry-fresh\u003c\/strong\u003e scent.\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"milkshakeusa","offers":[{"title":"300ml \/ 10.1oz","offer_id":41956308877530,"sku":"Z110050ANSL035","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-silver-shine-light-shampoo-300-ml.jpg?v=1712936384"},{"product_id":"milk_shake-silver-shine-conditioner","title":"silver shine conditioner","description":"\u003ch4\u003e\u003cstrong\u003eWhat is milk_shake silver shine conditioner?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBerry-infused\u003c\/strong\u003e toning \u0026amp; deep conditioning for grey, white \u0026amp; blonde hair.\u003c\/p\u003e","brand":"milkshakeusa","offers":[{"title":"250ml \/ 8.4oz","offer_id":42435202941146,"sku":"Z110050BNST030","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-silver-shine-conditioner-250-ml.jpg?v=1712936801"},{"product_id":"milk-shake-icy-blond-shampoo","title":"icy blond shampoo","description":"\u003ch4 class=\"p1\"\u003e\n\u003cspan class=\"s1\"\u003e \u003c\/span\u003e\u003cb\u003eWhat is milk_shake icy blond shampoo? \u003c\/b\u003e\n\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003e\u003cmeta charset=\"utf-8\"\u003eA paraben-free shampoo for very light\/platinum blondes that fights brassiness \u0026amp; highlights cool tones for an idyllic icy finish.\u003c\/p\u003e","brand":"Milkshake USA","offers":[{"title":"300 ml \/ 10.1 oz","offer_id":42505588932826,"sku":"Z110050AHBL035","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-icy-blond-shampoo-300-ml-allure.jpg?v=1758027608"},{"product_id":"milk-shake-icy-blond-conditioner","title":"icy blond conditioner","description":"\u003ch4 class=\"p1\"\u003e\u003cb\u003eWhat is milk_shake icy blond conditioner? \u003c\/b\u003e\u003c\/h4\u003e\n\u003cp class=\"p2\"\u003eParaben-free blonde conditioner that actively fights brassiness \u0026amp; highlights color tones for an idyllic icy blond finish.\u003c\/p\u003e","brand":"Milkshake USA","offers":[{"title":"250 ml \/ 8.4 oz","offer_id":42506928914650,"sku":"Z110050BHBL030","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-icy-blond-conditioner-250-ml-allure.jpg?v=1758027617"},{"product_id":"milk_shake-cold-brunette-shampoo","title":"cold brunette shampoo","description":"\u003ch4 class=\"p1\"\u003e\u003cb\u003eWhat is milk_shake cold brunette shampoo?\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp class=\"p3\"\u003eEvery wash neutralizes red \u0026amp; orange tones for consistently cool brown hair. \u003c\/p\u003e","brand":"Milkshake USA","offers":[{"title":"300 ml \/ 10.1 oz","offer_id":42708273332442,"sku":"Z110050ACBR035","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/Untitled_design-2_e5b85b1e-cb7e-473b-9b72-4186e17e23f7.jpg?v=1787164464"},{"product_id":"milk_shake-cold-brunette-conditioner","title":"cold brunette conditioner","description":"\u003ch4 class=\"p1\"\u003e\u003cb\u003eWhat is milk_shake cold brunette conditioner?\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp class=\"p2\"\u003eBlue-tone conditioner for brunettes that leaves hair smelling sugary sweet.\u003c\/p\u003e","brand":"Milkshake USA","offers":[{"title":"250 ml \/ 8.4 oz","offer_id":42708725072090,"sku":"Z110050BCBR030","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/Untitled_design_2d92adfc-eab1-41c1-b12f-b3e2c6a219ec.jpg?v=1787164424"},{"product_id":"milk-shake-leave-in-conditioner-flower","title":"leave in conditioner flower","description":"\u003ch4\u003e\u003cstrong\u003eWhat is milk_shake leave in conditioner flower?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eA soft, shiny finish for colored hair supported by a vegan-friendly ingredients.\u003c\/p\u003e","brand":"Milkshake USA","offers":[{"title":"350 ml \/ 11.8 oz","offer_id":42927197356250,"sku":"Z110050BLIN040","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-leave-in-conditioner-flower-350-ml.jpg?v=1713289563"},{"product_id":"milk_shake-make-my-day-shampoo","title":"make my day shampoo","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch4\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhat is milk_shake make my day shampoo?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eA beauty blend with a gorgeous fragrance that leaves hair soft and shiny. Its creamy texture makes this delicate shampoo perfect for all hair types without removing the hair’s protective film.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Milkshake USA","offers":[{"title":"300 ml \/ 10.1 oz","offer_id":43877354897626,"sku":"Z110050AMYD035","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-make-my-day-shampoo-300-ml.jpg?v=1713290339"},{"product_id":"milk_shake-make-my-day-conditioner","title":"make my day conditioner","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch4\u003e\u003cstrong data-mce-fragment=\"1\"\u003eWhat is milk_shake make my day conditioner?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA creamy milk texture with a gorgeous fragrance that helps to detangle and smooth hair without weighing the hair down.\u003c\/span\u003e\u003c\/p\u003e","brand":"Milkshake USA","offers":[{"title":"250 ml \/ 8.4 oz","offer_id":43877358600410,"sku":"Z110050BMYD030","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-make-my-day-conditioner-300-ml.jpg?v=1713290501"},{"product_id":"colour-care-color-maintainer-shampoo-flower","title":"colour care color maintainer shampoo flower","description":"\u003ch4\u003e\u003cstrong\u003ewhat is colour care color maintainer shampoo flower?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eVegan-friendly shampoo that nourishes \u0026amp; protects colored hair.\u003c\/p\u003e","brand":"Milkshake USA","offers":[{"title":"300 ml \/ 10.1 oz","offer_id":43953490428122,"sku":"Z110050AFFS035","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-color-maintainer-shampoo-flower-300-ml.jpg?v=1713289176"},{"product_id":"colour-care-color-maintainer-conditioner-flower","title":"colour care color maintainer conditioner flower","description":"\u003ch4\u003e\u003cstrong\u003ewhat is colour care color maintainer conditioner flower?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eColor-safe vegan-friendly conditioner that leaves hair with a fresh floral essence.\u003c\/p\u003e","brand":"Milkshake USA","offers":[{"title":"300 ml \/ 10.1 oz","offer_id":43953492426970,"sku":"Z110050BFFC035","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-color-maintainer-conditioner-flower-300-ml-MCA.jpg?v=1753275688"},{"product_id":"milk_shake-incredible-milk-flower","title":"incredible milk flower","description":"\u003ch4\u003e\u003cstrong\u003ewhat is milk_shake incredible milk flower?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis leave-in spray makes hair softer, increases shine, prevents split ends, and smells incredible. This floral scented miracle spray detangles, boosts volume, repairs dry\/damage hair, \u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eprotects against environmental stressors\u003c\/span\u003e, promotes shine, maintains color, controls frizz, maintains hairstyle, prevents split ends, smoothes cuticles, provides heat protection.\u003c\/p\u003e","brand":"Milkshake USA","offers":[{"title":"150 ml \/ 5.1 oz","offer_id":46836242284762,"sku":"Z110050CIFF020","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-incredible-milk-flower-150-ml.jpg?v=1713289726"},{"product_id":"milk_shake-whipped-cream-flower","title":"whipped cream flower","description":"\u003ch4\u003e\u003cstrong\u003ewhat is milk_shake whipped cream flower?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eVegan-friendly leave-in conditioner with a fresh floral fragrance.\u003c\/p\u003e","brand":"Milkshake USA","offers":[{"title":"200 ml \/ 6.8 oz","offer_id":44352760479962,"sku":"Z110050BFFW025","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-whipped-crea-flower-200-ml.jpg?v=1713289630"},{"product_id":"milk-shake-moisture-more-shampoo","title":"moisture\u0026more shampoo","description":"\u003ch4\u003e\u003cstrong\u003eWhat is milk_shake moisture \u0026amp; more shampoo?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eA rich, hydrating shampoo that is best for daily cleansing of dry hair. \u003c\/strong\u003eA combination of nourishing ingredients come together to restore moisture and softness with every wash. Signature \u003cstrong\u003emilk proteins\u003c\/strong\u003e and \u003cstrong\u003efruit extracts\u003c\/strong\u003e combine with \u003cstrong\u003ehyaluronic acid\u003c\/strong\u003e and \u003cstrong\u003eniacinamide\u003c\/strong\u003e to deliver intense hydration alongside antioxidant support to better protect hair from environmental stressors.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eCan be used daily, or as often as desired.\u003c\/div\u003e\n\u003ch4\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/h4\u003e","brand":"milkshakeusa","offers":[{"title":"300ml \/ 10.1oz","offer_id":46176076923098,"sku":"Z110050AMOM035","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-moisture-_-more-shampoo-300-ml.jpg?v=1739174487"},{"product_id":"milk-shake-moisture-more-conditioner","title":"moisture\u0026more conditioner","description":"\u003ch4\u003e\u003cstrong\u003eWhat is milk_shake moisture\u0026amp;more conditioner?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eA creamy, moisturizing conditioner that is best for dull, dry hair.\u003c\/strong\u003e Our signature \u003cstrong\u003emilk proteins \u003c\/strong\u003eand \u003cstrong\u003efruit extracts \u003c\/strong\u003ecombine with \u003cstrong\u003ehyaluronic \u003c\/strong\u003eacid and \u003cstrong\u003eniacinamide\u003c\/strong\u003e to deliver intense hydration alongside antioxidant support. The enriching combination of ingredients blend together to restore moisture and protect against environmental stressors giving you softer, shiner, more manageable hair.\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eCan be used daily, or as often as desired.\u003c\/div\u003e\n\u003ch4\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/h4\u003e","brand":"milkshakeusa","offers":[{"title":"250ml \/ 8.4oz","offer_id":46176078725338,"sku":"Z110050BMOM030","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/5865\/5194\/files\/milk-shake-moisture-_-more-conditioner-250-ml.jpg?v=1739174952"},{"product_id":"milk-shake-moisture-more-whipped-cream","title":"moisture\u0026more whipped cream","description":"\u003ch4\u003e\u003cstrong\u003eWhat is milk_shake moisture\u0026amp;more whipped cream?\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cstrong\u003eA leave-in conditioning foam designed for lackluster, dry hair. \u003c\/strong\u003eAn enriching combination of ingredients blend together to rebalance moisture levels while providing \u003cstrong\u003esofter\u003c\/strong\u003e, \u003cstrong\u003eshinier\u003c\/strong\u003e hair that feels plumper. 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